Bachelor Thesis 1

 This thesis analyzes the question, how the four components head, stomach, hand and computer interact in the field of graphic design. It shows, how far they act with each other and how they influence the graphic designer during the design process. The components head and stomach represent the so called idea level. The graphic designer always has to make decisions, conscious or unconscious. Also the intuition (the gut feeling) is always an attender during the creative process. To realize an idea, attend the hand or the computer. The hand stands for the transfer with technical implements and also for the exchange of informations trough the sense of touch and the haptics. In turn, the computer offers the opportunity to work flexible and to make changes in only a few seconds. Now the quantity is in the foreground, so the quality becomes less important. Also a negative fact is, that the computer induces the graphic designer to multitasking.

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